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Author: Diane Redman
Number of Pages: 256 pages
Published Date: 01 Jul 2008
Publisher: Lippincott Williams and Wilkins
Publication Country: Philadelphia, United States
Language: English
ISBN: 9780781757430
Download Link: Click Here
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Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers pass a test that tricks Harvard philosophers? And why do billionaires work so hard--only to give their hard-earned money away? When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests instead that our choices are often irrational, biased, and occasionally even moronic. Which view is right--or is there another possibility? In this animated tour of the inner workings of the mind, psychologist Douglas T. Kenrick and business professor Vladas Griskevicius challenge the prevailing views of decision making, and present a new alternative grounded in evolutionary science. By connecting our NLP : How to Use Neuro-Linguistic Programming to Change Your Life free ebook modern behaviors to their ancestral roots, they reveal that underneath our seemingly foolish tendencies is an exceptionally wise system of decision making. From investing money to choosing a job, from buying a car to choosing a romantic partner, our choices are driven by deep-seated evolutionary goals.
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